As we get started, let’s get an understanding of what a search engine does. 

When you type words or phrases into the search box, the search engine returns what it thinks is the most relevant information about your search. 

So how...

Search engines like Google live on words. 

Oh sure, they like other things such as links and social-media but the lifeblood—the meat and potatoes—of search engines are still words. 

So why do search engines care so deeply...